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October 26, 2005
An idea about splogs
joel spolsky discusses splogs: "Advertisers pay Google to have their ads appear in little sidebars. Well, that's not technically correct. Advertisers actually pay Google if anyone clicks on those ads. In turn, Google gives a percentage of the money to the web site owner. As a web site owner, you can make some serious spending cash this way. Popular sites make hundreds or thousands of dollars a month."
Splogs take advantage of this system by allowing people to set up fraudulent blogs using other peoples content. When ads are clicked on they get paid and they rent out legions of cracked computers to drive up their revenue. Google says they have ways to prevent this using smart algorithms but perhaps the solution to the technical problem is a human one. It could be as simple as a google employee ok'ing sites which wish to host google ads. There could be automated scripts set up to search the content of said blog and see if it matches up with other content out there. If a certain percentage if the same then a person could audit the site more closely. This means Adsense growth for google would probably slow but that may be the cost of doing business.
(Via mamamusings.)
Posted by beamz at October 26, 2005 10:33 AM